Khalid Mustafa
Digital Marketing Expert helping small businesses and e-commerce brands grow through SEO, paid search, content, and social strategy.
Four channels,
one strategy.
Rather than treating each channel as separate, I build them to reinforce one another — SEO informs content, content fuels social, and paid search fills the gaps while organic grows.
Search Engine Optimization
Technical audits, keyword research, and on-page/off-page optimization to improve organic visibility and rankings.
Pay-Per-Click Marketing
Campaign setup and optimization across search and social ads, with ongoing monitoring to improve return on spend.
Content Strategy
Content planning and creation built around what your audience is actually searching for — not just a posting calendar.
Social Media Marketing
Platform strategy, content planning, and audience engagement to build a following that actually converts.
"I hold a Bachelor of Science in Mathematics, specializing in Applied Mathematics, and it shapes how I work — hypothesis-driven, testing what actually moves the numbers rather than following generic playbooks."
That shows up in how I run SEO audits, structure PPC tests, and read analytics — treating every campaign as a problem to model, not a checklist to complete. I currently work with freelance clients across SEO strategy and Amazon marketplace optimization (FBA/FBM), and I'm open to new projects and full-time roles.
A clear, five-step process.
Discover
Understand your business, audience, and current marketing performance before recommending anything.
Audit
Technical SEO audit, competitor analysis, and a review of what's currently working and what isn't.
Strategy
A prioritized plan across SEO, content, paid, and social — built around your goals and budget, not a template.
Execute
Implementation across the channels that matter most, with clear communication throughout.
Report & Iterate
Regular reporting on what's moving, and adjusting strategy based on real data — not guesswork.
Tools I work with.
Background that backs it up.
B.S. Mathematics — Applied Mathematics
KFUEIT. Foundation for a data-driven, hypothesis-testing approach to marketing.
Amazon Virtual Assistant Course
3-month course, Enablers (2023) — Amazon Seller Central operations, FBA/FBM listing management.
IT Diploma
6-month diploma covering core IT skills supporting day-to-day digital marketing execution.
Prompt Engineering Certificate
Applying structured prompting to speed up research, content drafts, and campaign ideation with AI tools.
Social Media Marketing Certificate
Digital Skills Center (2023) — content creation, platform management, and audience engagement.
Let's grow your
search visibility.
Whether it's a full SEO strategy, a PPC campaign, or ongoing content and social support — I'd like to hear about your business first.